Sales and Marketing Segment: Detroit Sports Commission

Objectives

  • Market the metro Detroit region as a premier destination for amateur and professional sporting events
  • Increase the visibility and brand equity of the Detroit Sports Commission (DSC) and its mission/success with the local community

 

Strategies

  • Continue targeted approach to national Olympic sport event opportunities
  • Renewed focus on strong regional sports DNA
  • Continue to research e-sports opportunities and evaluate their impact
  • Develop bid strategy for 2022-2026 NCAA Championships
  • Successfully host NCAA Frozen Four, Women’s Bowling and Fencing Championships in 2020
  • Grow and leverage Detroit Sports Organizing Corp.roster and resources
  • Collaborate with Detroit Lions and Detroit Sports Organizing Corp.to secure 2020 NFL Draft
  • Market the region as a premier sports event destination through DSC website, social media and other media outlets
  • Continue “scorecard” to measure results of DSC and its mission/successes on the local community
  • Continue to increase visibility and brand equity of the DSC and its mission/successes of the local community
  • Increase sales efforts to include personal calls, telemarketing, industry conference and trade shows, site visits and bid presentations